Everyone loves an underdog story. Well, that describes The Big Shoulders Fund perfectly! The fund provides support to Catholic schools in the neediest areas of Chicago, and has raised more than $200 million since its inception. To celebrate their 25th anniversary, Big Shoulders asked TeamWorks Media to make a video for their banquet. Here’s the cliff notes version of that conversation.
Big Shoulders: All our big donors will be there; this is a big “thank you” to them.
TeamWorks Media: Do you need donations generated at this event?
Big Shoulders: Yes.
TeamWorks Media: How often do you get all these donors in one room?
Big Shoulders: (laughing) Every 25 years.
TeamWorks Media: Would you be interested in not just thanking them, but also inspiring them to give more, to further invest on their investment?
Big Shoulders: Yes, if done tastefully.
TeamWorks Media: If we put a new proposal in front of you that was more robust than just a banquet video would you look at it.
Big Shoulders: Yes, but we have budget limitations.
TeamWorks Media: Cool. Let’s meet next week.
Our team went to the drawing board. We then met with Big Shoulders and agreed upon new goals, new deliverables, and a new way to approach gratitude and donations. Here’s what that looked like:
The Big Shoulders 25th Anniversary Gala raised more than $6 million, making it one of the most successful fundraising events in Chicago history. While we can’t say that the video we created was 100% responsible for this amazing level of fundraising – we can say that it played a significant role in telling the story that needed to be told to the audience who needed to hear it. One of the best parts of the project for us was watching the film at the banquet and seeing and hearing the audience react to stories that their money, time, and investment make possible!