Inspiring a sports-oriented audience…without sports.
Making a difference around the world…and Dennis Haysbert says so.
Customize. Personalize. Izzo-ize.
Recommending and creating bite size content for maximum exposure.
Go Blue. Live Green.
Real people. Real impact.
Finding stories…like the one about a Super Bowl coach who writes children’s stories. Who knew?
Connecting celebrity with cause.
Law & Order: SVU actress and Northwestern alumnus speaks from the heart.
100 Stories That Put Football in Its Place
Mike Sear and Chris Weber are two of the most hardcore football fans at TeamWorks Media. At 6:00 A.M. on January 2nd, 2012 -- just eight hours after a crazy Rose Bowl finish between Wisconsin and Oregon -- Mike and Chris walked into the NFL football studio on the FOX lot in Los Angeles for a big day of shooting. But there would be no Terry Bradshaw or Howie Long or Michael Strahan on set that day.
The star was the actor who played the President of the United States on the Emmy award-winning drama 24 – Dennis Haysbert.
The Big Ten Network (BTN) produces an endless array of fan-pleasing football content. But part of their mission is to showcase stories that represent the size, scope and impact of Big Ten universities off the field. They called us to collaborate, and together we have now created more than 100 stories and 30 TV shows featuring Big Ten students, faculty and alumni making a difference in the world.
But what does this have to do with a veteran Hollywood actor like Dennis Haysbert? Simple. Dennis was hosting BTN shows that included stories like:
- Making Dancing Pay Off: Many universities have a dance-a-thon for charity, but Penn State takes it to a whole new level. THON is the largest student-run philanthropy in the world and has raised more than $100 million for a Pennsylvania children’s hospital.
- Big Blue Goes Green: Check out the University of Michigan’s trendsetting recycling program during football games at “The Big House.”
- Crystal Clear Initiatives: Engineering students from the University of Wisconsin are saving lives as they build water-sourcing infrastructures in impoverished communities around the world.
While the television shows were the most high profile and highly visible part of the project, TeamWorks Media’s involvement was deeper than just storytelling. Our efforts and contributions included:
- Working directly with 12 universities to mine stories.
- Researching hundreds of story ideas and narrowing down to finalists.
- Creating strategies that re-shaped the content of BTN’s existing TV shows into new formats customized for different audiences.
- Integrating online and social media awareness into all of the new shows.
- Marketing and PR recommendations and implementation.
Football is fun, but the privilege of producing hours of programming showcasing people doing good things is more than just fun -- it's inspiring.