The essential steps
Depending on your needs, we are able to either 1.) guide you through the full four steps of our engagement process, or 2.) start with one and see how well we work together.
Discovery
Discovery is the foundation of our work. And like building a house, the quality of the result is contingent on the quality of the foundation. We listen. We learn. We analyze.
Our discovery represents a “deep dive” into your current institution, providing the knowledge for all future solutions.
This phase might include:
- Competitive climate analysis
- Trend analysis
- Interviews with stakeholders
- Messaging & PR audit
- Roadmap development
Strategy
Now that we’ve immersed ourselves in your world, we develop a master plan for how to best position you for success, addressing foundational issues and pain points.
This phase might include:
- Strategic framework
- Brand positioning
- Communications plan
- Concept development
Creative
Here we go tactical, attacking your problems with specific, highly targeted solutions. Based on your input, feedback, and approval, we deliver a fully fleshed campaign concept – the ‘Big Idea’ – that includes the Who, Where, When, Why, and How of your solution.
At the end of this phase, we deliver a complete playbook of prioritized tactics scalable to your resources and priorities. You select next steps that make the most strategic sense to you.
This phase might include:
- Brainstorm & ideation
- Strategic communication
- Concept refinement
- Creative presentation
Execution & Measurement
This is where, like Nike suggests, we ‘just do it.’ We execute the tactics you select from the list of weighted creative options. We are able to execute as much or as little as your resources permit.
And then we measure, verify, adjust, improve.
This phase might include:
- Creative execution
- Launch
- Metric analysis