National Baseball Hall of Fame
Multi-Channel Digital Media Platform Tells the Story of Latinos’ Passion for the Game
In partnership with the National Baseball Hall of Fame, TeamWorks Media is producing La Vida Baseball, a new digital media platform that celebrates the passion of Latino baseball’s past, present and future.
The new site will bring the Hall of Fame’s sights, sounds and stories to an audience well beyond Cooperstown through short- and long-form storytelling, providing an important perspective on what makes baseball an integral part of the Latino experience.
“The Hall of Fame’s new partnership with La Vida Baseball will connect U.S. Latino baseball fans to Cooperstown while bringing the stories of the heroes of the game to new audiences around the world.”
– Jeff Idelson, President, National Baseball Hall of Fame and Museum.
What we’re doing:
TeamWorks is partnering with the Hall of Fame to bring fans behind-the-scenes access to the collections at the Hall of Fame, not only bringing to life incredible stories from the past, but also speaking to today’s narratives. Through a multi-channel content approach, La Vida Baseball will engage another generation of fans through written stories as well as video and social content.