To develop the Big Ten Experience in Rosemont, Ill., we worked closely with the collegiate athletics conference to create a space that told its brand story. That meant figuring out how to serve up a library’s worth of facts, histories, alumni testimonials, student-athlete stories and more in ways that would really connect with visitors.

If you’ve got similar plans to redesign a visitor center, corporate lobby or another space in order to reinforce your organization’s brand, you need to make sure you’ve considered a few key issues. Watch the short video above to find out which five questions you should ask before you get started.

Want to learn more about branded spaces? Take a look at these past posts:

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