Imagine a museum with no paintings or relics. The building or space would hold nothing of intrinsic historical value, but rather a set of digital displays and dynamic platforms that all combine to tell a story that educates, entertains and engages all who come through the doors.

When TeamWorks Media was asked to create a 3,000-square-foot museum within the Big Ten Conference’s headquarters in Rosemont, Ill., one of the first things we did in the creative process was throw out the word “museum.” It just sounds stale and dull.

Instead, we started with the emotional and intellectual connections we wanted to make with the audience, using words like “immersive,” “personal” and “interactive.”

Watch the short video above to learn how we used digital technology and modern design to create a space that was adaptable, cost-effective and – most importantly – engaging.

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