Today in our continuing blog series, we tackle the key question:

  • How will marketing change in the next 10 years?
  • In the year 2075, how do people consume media? 
  • What is the future of Facebook?

The third prediction will be addressed by my co-workers and me on Monday!

In the year 2075, how do people consume media?

“Telepathy? Ha! I’m going to be ambitious here and say we’re going retro second half of 21st century. Gen Z and whatever generation is after that will steer us in the right direction, which at that time will most definitely be backward.”

“Gosh, who knows if it has even been invented. Who would have thought 50 years ago we would all be glued to smartphones? Perhaps a contact lens you put in your eye based on what you want to watch…”

“The personalization and algorithms of media consumption will have taken over the average media consumption. It will be increasingly less likely you will see things other than what you “like” except for those who seek it out which will likely be people on the higher end of the socio-economic spectrum. Media will become an even more solitary and divisive experience.”  (Many thanks to our gloom and doom Editorial Director Scott Smith for that one.)

“Telepathically.”

“The future of AR/VR will be being inside of the situation as opposed to reading/watching it from the outside.”

And I think my colleague Mike Sear is kidding, but… “The flux capacitor will be real and people will watch content on interactive tattoos.”

My take? 

Voice command, and maybe even thought command (though talk about privacy issues…) All surfaces (not just screens) will be interactive and you’ll have a persistent digital identity.  Devices (both yours and in public) will recognize your voice and serve up content, both advertorial and editorial, based on previous behavior (buying, reading, liking and otherwise).  You will be able to say “buy milk” and your persistent digital identity will remember what brand you like, where you live, when you’re apt to be home for delivery, the price you’re willing to pay, comparison shop for the best overall fit in nanoseconds, then charge your credit card and have it delivered.

Want more crystal ball wisdom?  Check out the first post in our series.

Share this:

2 Comments:

  • Gabriel on May 11, 2018 at 4:35 pm

    We won’t consume media, media will consume us… 0.o

    Seriously though, what part of our lives won’t be monitored and analyzed? Could products like VR and Google Glass follow our eye patterns as we watch shows, play games, or walk to work to recognize what catches our eye? The subconscious things we may not even know our sight is drawn toward. Pushing us into things we consciously didn’t even know we were interested in.

    Probably an ingrained chip straight to our ocular senses though!

    • Katie Fetting on May 30, 2018 at 5:34 pm

      Eye tracking is already in practice on websites and I imagine it will only get worse! Welcome to Minority Report, Gabriel!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.