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Winning the hearts of prospective students in five steps

So you’ve mastered “What Stories You Should be Sharing with Your Prospective Students and Probably Aren’t” (see presentation here) and are ready to take action back on your campus. Where do you start?

We’ve got your back.

This handy starter kit by TeamWorks Media CEO Jay Sharman offers a step-by-step guide to engaging prospects on their journey while staying true to your school’s brand essence.


Where and when prospective students consume your message


How to align internal stakeholders around a common brand vision


Methods for mining your university’s most impactful stories