March Adness 2016

March Adness 2016 Voting Bracket Results

And the winner is…

Congrats to the winning Ad, “Live Más Scholarship”! Taco Bell Foundation and O’Keefe Reinhard & Paul produced a spot that resonates with – and personifies – the dreams of today’s youth. But before we sign off, we want to give a big thank-you to the over 2,000 voters this year. Because of your participation, we’ll make a donation to DonorsChoose, a charity that helps mold the next generation of great minds. See you again in 2017!

March Adness 2016 Bracket
March Adness 2016 Bracket (Click for enlargement)

2016 Lineup

With 16 videos in 4 categories, voting was surprisingly close. Here are the runners-up in order starting with 2nd place.


Category: Cute
Sponsor: Purina
Agency: Night Agency

This man found a soulmate in a puppy and it’s adorable.


Category: Celebrity
Sponsor: Chicago Blackhawks
Agency: Ogilvy

Looking after Ben has its challenges. Emilie’s goal was to have the #Blackhawks help her babysit.

“My Dad is a Liar”

Category: All the Feels
Sponsor: MetLife
Agency: BBDO

A child’s future is worth every sacrifice.

“A Caring Chorus”

Category: All the Feels
Sponsor: Kleenex
Agency: VSA Partners Chicago

One group of students took the time to recognize their chorus teacher with a performance she’ll never forget.

“Remove Labels This Ramadan”

Category: Changing the Conversation
Sponsor: Coca-Cola
Agency: FP7 and Memac Ogilvy

This Ramadan, Coke invited six strangers to an Iftar in the dark. See what they discovered.

“Force for Change”

Category: Celebrity
Sponsor: Star Wars
Agency: In-house (Disney, Lucasfilm and Bad Robot)

Harrison Ford Surprises Star Wars Fans with Big News… for Charity.

“Imagine the Possibilities”

Category: Cute
Sponsor: Barbie
Agency: BBDO Worldwide

Hidden cameras capture real reactions to girls imagining everything they might one day become.

“Emily’s Oz”

Category: All the Feels
Sponsor: Comcast Xfinity
Agency: Goodby, Silverstein & Partners

Discover what Emily, a little girl who is blind, sees when she watches The Wizard of Oz.

“More Than Brains”

Category: All the Feels
Sponsor: University of Phoenix
Agency: 180LA

University of Phoenix students come with more than just brains.


Category: Changing the Conversation
Sponsor: Colgate
Agency: Y&R

Colgate encourages you to turn off the faucet while brushing your teeth, to save nearly 3,000 gallons of water a year.

“Find Your Magic”

Category: Changing the Conversation
Sponsor: Axe
Agency: 72andSunny

The most attractive man you can be is yourself. So find what makes you, you. Then work on it.


Category: Celebrity
Sponsor: Bernie Sanders
Agency: Devine Mulvey Longabaugh

They’ve all come to look for America…

“Strong is Beautiful”

Category: Celebrity
Sponsor: Pantene
Agency: Grey

Girls who spend quality time with their dads grow up to be stronger women. Check out some of the toughest players in the NFL give a dad-do

“Friends Furever”

Category: Cute
Sponsor: Android
Agency: Droga5

You don’t have to be a cute animal to show the world how to “Be Together. Not the Same.” But it definitely helps.

“The Teddy Bear”

Category: Cute
Sponsor: Duracell
Agency: Anomaly

“The Teddy Bear” was inspired by the true story of a deployed dad, his young daughters, and the teddy bear that keeps them together.

Stay tuned for next year’s contest

Same time, same place!